OUR STORY

Over two decades ago, long before the digital world reshaped the advertising landscape, Craig Cohen saw an opportunity to reshape the advertising industry.

He pioneered digital out-of-home (DOOH) in commercial office towers to become the leading player in Australia and Europe with Executive Channel Network (ECN) the company he founded.

He recognised early on that traditional advertising methods were losing their impact in an increasingly digital world. But instead of merely adapting, he saw a unique opportunity—one that went beyond just reaching consumers. He envisioned a new kind of media network, one that would seamlessly integrate into everyday life, creating value for both advertisers and the communities they served.

The COVID-19 pandemic further solidified that vision. As people spent more time at home, the importance of residential spaces grew, not just as places to live, but as central hubs of daily life. This shift presented a new challenge—and a new opportunity. He realized that by leveraging digital out-of-home (DOOH) media in premium residential environments, he could offer advertisers unprecedented access to a captive audience while also providing property partners with tools to enhance resident communications and foster a sense of community.

With this insight, he launched ABODE:  the UK's leading residential media network that brings together the best of both worlds—connecting brands with their audiences in a meaningful way, and helping property partners create vibrant, engaged communities.